McDonalds Corporation Essay -- GCSE Business Marketing BTEC Coursewor

McDonalds Corporation McDonalds is the undisputed king of burgers. This has been the trend in the fast- intellectual nourishment industry from their creation in the 1960s to their massive growth in the 70s, 80s, 90s, and now the new millennium. Over the past forty years, McDonalds has amply taken advantage of their strengths but because of maturity in the fast food industry, more focus will save to be put on opportunities, weaknesses, and threats.Strengths. The first strength of McDonalds has been their intersection strategy. Throughout the past third decades they permit simply been a hamburger and fries Restaurant. Growing node wants and needs along with increased opposition has forced them to alter and reform their menu to better fit the environment. Factors such as growing competition and consumers becoming more health conscious bewilder forced them to take in these changes. Today McDonalds offers a wide variety of products that consist of 26 items. B reakfast items complicate biscuit sandwiches, Egg McMuffin, hotcakes and sausage, sausage McMuffin with egg, and scrambled eggs. Sandwiches include the Big Mac, cheeseburger, Crispy yellow(a) Deluxe, Filet-O-Fish, Grilled Chicken Deluxe, Grilled Chicken Salad Deluxe, hamburger, Quarter Pounder, and the Quarter Pounder with cheese. Dessert items include baked orchard apple tree pies, chocolate chip cookie, hot fudge sundae, ice cream cone, McFlurry, and milkshakes. different items on the menu include the apple-bran muffin, Chicken McNuggets, French fries, Garden Salad, capable Meals, soft drinks, and other beverages. Promotion has likewise been a strength for McDonalds. They have always focused promotion around good food, friendly folks, and fun. They have also spent a considerable add of money on promotional programs such as Monopoly, Happy Meals, and the Big Mac. In entree to these promotions, McDonalds signed a ten-year contract with Disney combining promotions for food items with Disney movies. They also unfold the successful Beanie Baby promotion that is credited as the companys most successful promotion ever. On October 25 they introduced the American Trio Collection of Beanie Babies that celebrate the American policy-making Process. In addition to promotion, McDonalds has also been successful at placing restaurants in every available position. The increase of outlets per year has re... ...ket. These restaurants have the ability to be expanded throughout the United States and provide a large amount of sales domestically. This will be growingly important as sales in current McDonalds restaurants flatten. These restaurant chains may also have the ability to be expanded internationally depending on their success in the U.S. An opportunity that McDonalds has not been taking advantage of is their environmental concerns. recently McDonalds was honored by the U.S. Environmental Protection Agency for their preservation and re cycling efforts. The EPA cited McDonalds as the industry leader because of its continual polish up and evaluation of packaging materials. This is something that could be used in a promotional effort to better their image in consumers minds. It could be positioned directly against competitors to order that McDonalds does care about the environment. McDonalds has done well with establishing a plan for future growth and expansion. As long as they continue to build awareness for their other brands, expand internationally, and better manage product introduction in existing McDonalds restaurants, they will continue to be number one.