Coca Cola Case Study Essay

coca plant genus cola is the most popular beverage I stool decided to transpose both the packaging of the drink and the seasoner. This provide be quite a ch every(prenominal)enging task to do, as I go forth guard to do a lot of research on the existing crossroad first. interrogate work entrust involve for example aspect in the mesh and e- shiping to existing companies for information packs etc.I give offer all the opportunity to customers ( masses) and listen to there comments on my design of reaping analyse it to the original reaping, of course this will be first done by questionnaires and positions etc. so assorted concourses views will be analysed at the barricade and the results will show me if my growth will be successful in the food grocery store.My objective is basically to research into the contrasting kinds of flavours that I could white plague to take for the yield Coca sess this will a equivalent mean asking customers if they would prefer t he logo itself to be traded as hale as the packaging.I will single make this overlap if there is a deal in the market as if there is no inquire in the market my reaping will not sell which will mean I will not be making a boodle. I will as well need to consider the fol pocket-sizedingTasteFlavourAmount of flavouringWrappingTextureOther please specifyOther than the above I will also need to specify proscribed scarce how well the drink is selling at present to squ ar up serious what other changes may be needed. merchandise is concerned with identifying customers call for and satisfying those inevitably at a profit in such a way that the customers come back again and barrack the firm to their friends.Marketing involves everything that an brass has to make happen if customers be to be satisfied with its products. This is the reason why I have chose to market a mobile phone to my customers as there is a wider market out there for this product. In arrange for organisa tions to satisfy customers efficaciously and successfully, they would need to prise customer necessitate. By merchandising my product I have met consumer needs and this involves upriseing strategies, which be indeed translated into a series of trade plans. Marketing is, therefore, a planned purpose, which by ensuring a lineage satisfies customers needs and meets its business objectives helps it to outperform its rivals which I imagine I would be successful in doing as there is the younger generation who are constantly acquire mobile phones and there is a great market out there.I would need to think nigh my objectives and in aim to do that I would need to research about my product, plan everything out, take steady and quiet actions and try to be in control so that my product sells and then I may be able to meet my objectives.In order to implement a marketing strategy this requires making many decisionsWhat is the market?Non-competitive marketCompetitive marketMonopolyOl igopolyHow do we surgical incision the market? running(a) out all the possible markets for a good is called segmentation and separately part of the market a segment.What are the wants & needs of each segment?Businesses produce goods and overhauls to meet the wants and needs of consumers everybody has wants and needs.What is the best price?If the contract for a good or service inaugurations to increase, prices will follow and suppliers will devote more resources to producing that good or service.Which promotional method should be used?An efficient network of communications is essential for successful promotional activity. The promotional mix comprises all the marketing and promotional objectives of the marketing mix.How should we treat the product/service?And changing environments mean that marketers needs for information are never ending.Social & cultural environmentEconomic Environment policy-making & legal environmentTechnological environment(E1)Produce a marketing strategy f or a product or service with a pretend understanding of the principles of marketingThe marketing principleMany organizations think of marketing as sales. Others think of it as publicizing. Twenty years ago students versed the four ps of marketing product, place, price and promotion, and to twenty-four hours its the four cs customer, competition, cost and communication. Basically the definition of the market place is continually changing. Because of the fact I will be carrying a similar task, which will involve me to change or make my proclaim product I will have to consider the following whole Every and each customer wants their necessities to be met. Matching customers needs and expectations petitions elaborate answers to questions. They want the right goods, at the right eon, at the right price. Because my product will be based on a soft drink many consumers would want to try new drinks so I will have to set a reasonable price for it to be sell at to satisfy customers. For example the drink coca cola is aimed at every one and also is reasonably priced.Identify I would need to consider answering questions alike(p) how I will have to hold in touch with customers apprehensions and feelings and perception about my goods and service? This would also involve identifying what features customers would prefer to have in my good/service.Anticipating This involves looking at the future aswell as the present. I would need to consider what the worldly concern would like to have today and tomorrow. Baring in mind that consumer requirements change all the time such as peck become richer and they big businessman buy expensive drinks and even alcohol because they have more currency so they would spend on a expensive drink so they stand out from the crowd.Communicating effectively with customers to satisfy their expectations In order for me to produce any promotional activity I will need to communicate with my customers this would help me to find out there expec tations and build an painting with the world at large. Images would help others to form a judgment about what the organization stands for, and will influence their dealings with it. The way we communicate our product or service is part of the persuasion process, which would persuade customers to buy the product at whatever price. The ways that customers are persuaded comes under the promotional mix. In order to achieve the promotional objectives the marketing and promotional communication methods are used which come under the promotional mix. These send word be disoriented down into two areas1. Controllable and2. Non-controllable.Non-controllable communication This involves marketing messages such as a result of word of mouth, personal recommendation or what customers think of a product or service, depending on how long a family has been utilize the product/service. Designer labels and brands influence consumers spending power.Controllable communication These include messages that are carefully directed to achieve an organizations promotional objectives. Such asAdvertisements- messages sent to the media to inform or influence the masses who receive them.Direct mail-personally addressed advertising sent through the post. sales promotions-techniques intentional to increase sales, such as money-off coupons, free samples and competitions.Coca Cola should therefore study the communication process carefully. It should have a go along idea of what the message is whom it is sent to and what the outcome of sending it is. They should communicate effectively to always persuade consumers to go out to buy it and also have new advertising to persuade them afterward a while. remunerationability Profit is the key for marketing. If I dont make a profit there is no point of me trading I will not be able to satisfy customers requirements or identify there prospicience without the resources to put into out going marketing activities.I need to develop Coca cola in orde r to achieve profits, which is what my objective for the marketing strategy is. I will need to consider a low price and a quality design. I would be able to see if the demand for Coca Cola has Increased or decreased after developing the product. I could improve it by changing the packaging, adding a varied taste or flavour, design, price. I will need to consider the results of my questionnaires, which will be obtained from my primary and secondary research before I start making any changes to my product, as consumers will be asked if they would buy my develop product.Understanding Customer Needs In order for me to make my last product a success I will need to forecast change. This includes the age structure of the population and consumers income. Market research is the antenna of an organisation from which you could obtain accurate results of what drinks consumers prefer or what they suggest they would like to have changing to the product. This is where marketing research starts . I would need to consider what consumers would like in order to satisfy customers needs and wants which will show if my product is going to become successful.Most marketing activities are therefore designed to meet the needs of groups of customers within a market. I would need to find a sample of my consumers in order to find out their wants and needs so that I could produce or develop a product that satisfies them. The product is the first element in the marketing mix and the respire of the elements would need to be considered later. These may include developing the pricing for the product or service provided, working out how to distribute (place) goods to the customers, as well as how to promote them. Coca cola would need to understand customer, needs to be able to sell their product. In order to produce a product that will make them profit at the end of the day and customers wants could be met according to their needs.(E2)Appropriately identify, collect and use primary and seco ndary data relevant to the marketing strategyIf you were to survey 100 people asking them do they drink Coca Cola this would be a difficult question to answer as Coca Cola can be found in several different brands. Some would prefer to choose a Coca Cola nourishment or light or classic, with cherry or with lemon, or with or without caffeine. About five years ago this would be a question that would be feasible to answer, as then Coca Cola existed in its original form. A survey that I conducted shows that many people preferred the original Coca Cola. However the results reveal that majority of them (i.e. 17 out of 20) are not satisfied with the packaging of the drink and would like it to be more colorful aswell as in various designs kind of than just in one rather boring design which has the been the very(prenominal) for quite so many years now. Another feature that customers (from the 20 people I interviewed) would like to see changes and improvements to is the size of the product . Further unbelieving revealed that the reason for improving the size i.e. up to 5 litres would be commodious when holding family parties. These findings were very useful to me as they made me realize what the publics demand is and what I need to do to make the product acceptable in the market, which in return would help me make a profit.The twenty people I asked replied on the basis of looking at media, which is one of the things that influences the market. They thought that advertising was a good way to promote Coca Cola, as it is very common and popular.The secondary data shows advertisements are sell in point in times and the daytime pips cost less because there are little audiences. Many people watch television in the change surface the most as they relax so most of the advertisements are on then, and also master(prenominal)ly in the mornings as a lot of people turn the television on in the mornings.Out door advertising- bill poster sites in Britain are mainly in big citi es alongside main roads close top the cities. They includes the sides and backs of buses, banners and boards at football and other sports events, both the inside and outside of London and other city taxis, bus shelters, and boards at bus and railway stations.Advertising time on TV is sold in spots ranging from one minute down to seven seconds. twenty-four hour period spots, when audiences are low cost less than those do in aggrandizement time- the evening when millions of people may be watching free-lance idiot box. Most evenings from 5.30 p.m. to about 10.30 p.m. is peak viewing time when TV audiences are largest. The ITV companies usually show the same programmes, though they may show different advertisements. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements amidst programmes and in intervals within the programmes themselves.A half- minute spot in mid-evening on a weekday could cost 1,250 on Grampian Television whereas a similar spot time c ost on Carlton Television might be 23,000. unmatched company, Grampian Television, serves only about 2,023,000 homes, but the London Region, whose programmes are provided by Charlton Television during the week and by London Weekend Televisions at weekends, has about 5,491,000 homes- 2 and a half times as many. TV advertising time in Britain is sold on the spot system. A spot can last for a few seconds as with many of the still advertisements for topical anesthetic stops or for a minute or even occasionally more. Spots are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why.In 1998, 14,307 million was spent on advertising in Britain. Over 80 per cent of this was spent on display advertising of goods and services in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought ca tegorize advertising (small ads),Financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press.Companies also spend substantial sums on other forms of communication but statistics are not always available. However, it is estimated that in 1995 750 million was spent on exhibitions in Britain and substantial sums are also spent on sponsorship, sales promotion, mail order and other forms of activity.