Coca Cola Case Study Essay

coca plant genus cola is the most popular beverage I stool decided to transpose both the packaging of the drink and the seasoner. This provide be quite a ch every(prenominal)enging task to do, as I go forth guard to do a lot of research on the existing crossroad first. interrogate work entrust involve for example aspect in the mesh and e- shiping to existing companies for information packs etc.I give offer all the opportunity to customers ( masses) and listen to there comments on my design of reaping analyse it to the original reaping, of course this will be first done by questionnaires and positions etc. so assorted concourses views will be analysed at the barricade and the results will show me if my growth will be successful in the food grocery store.My objective is basically to research into the contrasting kinds of flavours that I could white plague to take for the yield Coca sess this will a equivalent mean asking customers if they would prefer t he logo itself to be traded as hale as the packaging.I will single make this overlap if there is a deal in the market as if there is no inquire in the market my reaping will not sell which will mean I will not be making a boodle. I will as well need to consider the fol pocket-sizedingTasteFlavourAmount of flavouringWrappingTextureOther please specifyOther than the above I will also need to specify proscribed scarce how well the drink is selling at present to squ ar up serious what other changes may be needed. merchandise is concerned with identifying customers call for and satisfying those inevitably at a profit in such a way that the customers come back again and barrack the firm to their friends.Marketing involves everything that an brass has to make happen if customers be to be satisfied with its products. This is the reason why I have chose to market a mobile phone to my customers as there is a wider market out there for this product. In arrange for organisa tions to satisfy customers efficaciously and successfully, they would need to prise customer necessitate. By merchandising my product I have met consumer needs and this involves upriseing strategies, which be indeed translated into a series of trade plans. Marketing is, therefore, a planned purpose, which by ensuring a lineage satisfies customers needs and meets its business objectives helps it to outperform its rivals which I imagine I would be successful in doing as there is the younger generation who are constantly acquire mobile phones and there is a great market out there.I would need to think nigh my objectives and in aim to do that I would need to research about my product, plan everything out, take steady and quiet actions and try to be in control so that my product sells and then I may be able to meet my objectives.In order to implement a marketing strategy this requires making many decisionsWhat is the market?Non-competitive marketCompetitive marketMonopolyOl igopolyHow do we surgical incision the market? running(a) out all the possible markets for a good is called segmentation and separately part of the market a segment.What are the wants & needs of each segment?Businesses produce goods and overhauls to meet the wants and needs of consumers everybody has wants and needs.What is the best price?If the contract for a good or service inaugurations to increase, prices will follow and suppliers will devote more resources to producing that good or service.Which promotional method should be used?An efficient network of communications is essential for successful promotional activity. The promotional mix comprises all the marketing and promotional objectives of the marketing mix.How should we treat the product/service?And changing environments mean that marketers needs for information are never ending.Social & cultural environmentEconomic Environment policy-making & legal environmentTechnological environment(E1)Produce a marketing strategy f or a product or service with a pretend understanding of the principles of marketingThe marketing principleMany organizations think of marketing as sales. Others think of it as publicizing. Twenty years ago students versed the four ps of marketing product, place, price and promotion, and to twenty-four hours its the four cs customer, competition, cost and communication. Basically the definition of the market place is continually changing. Because of the fact I will be carrying a similar task, which will involve me to change or make my proclaim product I will have to consider the following whole Every and each customer wants their necessities to be met. Matching customers needs and expectations petitions elaborate answers to questions. They want the right goods, at the right eon, at the right price. Because my product will be based on a soft drink many consumers would want to try new drinks so I will have to set a reasonable price for it to be sell at to satisfy customers. For example the drink coca cola is aimed at every one and also is reasonably priced.Identify I would need to consider answering questions alike(p) how I will have to hold in touch with customers apprehensions and feelings and perception about my goods and service? This would also involve identifying what features customers would prefer to have in my good/service.Anticipating This involves looking at the future aswell as the present. I would need to consider what the worldly concern would like to have today and tomorrow. Baring in mind that consumer requirements change all the time such as peck become richer and they big businessman buy expensive drinks and even alcohol because they have more currency so they would spend on a expensive drink so they stand out from the crowd.Communicating effectively with customers to satisfy their expectations In order for me to produce any promotional activity I will need to communicate with my customers this would help me to find out there expec tations and build an painting with the world at large. Images would help others to form a judgment about what the organization stands for, and will influence their dealings with it. The way we communicate our product or service is part of the persuasion process, which would persuade customers to buy the product at whatever price. The ways that customers are persuaded comes under the promotional mix. In order to achieve the promotional objectives the marketing and promotional communication methods are used which come under the promotional mix. These send word be disoriented down into two areas1. Controllable and2. Non-controllable.Non-controllable communication This involves marketing messages such as a result of word of mouth, personal recommendation or what customers think of a product or service, depending on how long a family has been utilize the product/service. Designer labels and brands influence consumers spending power.Controllable communication These include messages that are carefully directed to achieve an organizations promotional objectives. Such asAdvertisements- messages sent to the media to inform or influence the masses who receive them.Direct mail-personally addressed advertising sent through the post. sales promotions-techniques intentional to increase sales, such as money-off coupons, free samples and competitions.Coca Cola should therefore study the communication process carefully. It should have a go along idea of what the message is whom it is sent to and what the outcome of sending it is. They should communicate effectively to always persuade consumers to go out to buy it and also have new advertising to persuade them afterward a while. remunerationability Profit is the key for marketing. If I dont make a profit there is no point of me trading I will not be able to satisfy customers requirements or identify there prospicience without the resources to put into out going marketing activities.I need to develop Coca cola in orde r to achieve profits, which is what my objective for the marketing strategy is. I will need to consider a low price and a quality design. I would be able to see if the demand for Coca Cola has Increased or decreased after developing the product. I could improve it by changing the packaging, adding a varied taste or flavour, design, price. I will need to consider the results of my questionnaires, which will be obtained from my primary and secondary research before I start making any changes to my product, as consumers will be asked if they would buy my develop product.Understanding Customer Needs In order for me to make my last product a success I will need to forecast change. This includes the age structure of the population and consumers income. Market research is the antenna of an organisation from which you could obtain accurate results of what drinks consumers prefer or what they suggest they would like to have changing to the product. This is where marketing research starts . I would need to consider what consumers would like in order to satisfy customers needs and wants which will show if my product is going to become successful.Most marketing activities are therefore designed to meet the needs of groups of customers within a market. I would need to find a sample of my consumers in order to find out their wants and needs so that I could produce or develop a product that satisfies them. The product is the first element in the marketing mix and the respire of the elements would need to be considered later. These may include developing the pricing for the product or service provided, working out how to distribute (place) goods to the customers, as well as how to promote them. Coca cola would need to understand customer, needs to be able to sell their product. In order to produce a product that will make them profit at the end of the day and customers wants could be met according to their needs.(E2)Appropriately identify, collect and use primary and seco ndary data relevant to the marketing strategyIf you were to survey 100 people asking them do they drink Coca Cola this would be a difficult question to answer as Coca Cola can be found in several different brands. Some would prefer to choose a Coca Cola nourishment or light or classic, with cherry or with lemon, or with or without caffeine. About five years ago this would be a question that would be feasible to answer, as then Coca Cola existed in its original form. A survey that I conducted shows that many people preferred the original Coca Cola. However the results reveal that majority of them (i.e. 17 out of 20) are not satisfied with the packaging of the drink and would like it to be more colorful aswell as in various designs kind of than just in one rather boring design which has the been the very(prenominal) for quite so many years now. Another feature that customers (from the 20 people I interviewed) would like to see changes and improvements to is the size of the product . Further unbelieving revealed that the reason for improving the size i.e. up to 5 litres would be commodious when holding family parties. These findings were very useful to me as they made me realize what the publics demand is and what I need to do to make the product acceptable in the market, which in return would help me make a profit.The twenty people I asked replied on the basis of looking at media, which is one of the things that influences the market. They thought that advertising was a good way to promote Coca Cola, as it is very common and popular.The secondary data shows advertisements are sell in point in times and the daytime pips cost less because there are little audiences. Many people watch television in the change surface the most as they relax so most of the advertisements are on then, and also master(prenominal)ly in the mornings as a lot of people turn the television on in the mornings.Out door advertising- bill poster sites in Britain are mainly in big citi es alongside main roads close top the cities. They includes the sides and backs of buses, banners and boards at football and other sports events, both the inside and outside of London and other city taxis, bus shelters, and boards at bus and railway stations.Advertising time on TV is sold in spots ranging from one minute down to seven seconds. twenty-four hour period spots, when audiences are low cost less than those do in aggrandizement time- the evening when millions of people may be watching free-lance idiot box. Most evenings from 5.30 p.m. to about 10.30 p.m. is peak viewing time when TV audiences are largest. The ITV companies usually show the same programmes, though they may show different advertisements. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements amidst programmes and in intervals within the programmes themselves.A half- minute spot in mid-evening on a weekday could cost 1,250 on Grampian Television whereas a similar spot time c ost on Carlton Television might be 23,000. unmatched company, Grampian Television, serves only about 2,023,000 homes, but the London Region, whose programmes are provided by Charlton Television during the week and by London Weekend Televisions at weekends, has about 5,491,000 homes- 2 and a half times as many. TV advertising time in Britain is sold on the spot system. A spot can last for a few seconds as with many of the still advertisements for topical anesthetic stops or for a minute or even occasionally more. Spots are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why.In 1998, 14,307 million was spent on advertising in Britain. Over 80 per cent of this was spent on display advertising of goods and services in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought ca tegorize advertising (small ads),Financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press.Companies also spend substantial sums on other forms of communication but statistics are not always available. However, it is estimated that in 1995 750 million was spent on exhibitions in Britain and substantial sums are also spent on sponsorship, sales promotion, mail order and other forms of activity.

Recontructionism Essay

The role of the work- climb on chela in a Reconstructionist accomplishment environment. The role of the apprizeer in the reconstructionist checkering environment is to be an active participant. Students ar back up to think critically close the satisfyingism in which they live in and how it can be changed for the kick downstairs. Students learn how to be problem solvers and decision positrs. It is common for students to be challenged on their thoughts and olfactory propertyings regarding topics. Acquisition of well moral values argon as well as encouraged by teaching.Reconstructionist encourages mixer activism among its students. It is non uncommon for students to learn while doing, such(prenominal) as organizing a food drive for the local homeless shelter. Progressivism With the laboratory School set the stage for the progressive instruction movement. Based on the view that educators, like scientists, wish a place to test their ideas, Deweys lab School eventual ly became the close famous experimental groomhouse in the history of U. S. educateingal activity, a place where thousands observed Deweys innovations in school design, methods, and plan.Although the school remained under Deweys control for except eight-spot years and neer enrolled much than 140 students (ages 3 to 13) in a single year, its influence was enormous. Dewey designed the Lab School with unaccompanied unitary classroom and with several facilities for experiential development a borrowment laboratory, an . Progressivism organizes schools around the concerns, curiosity, and real-world populates of students. The progressive instructor facilitates learning by helping students sound out meaningful questions and devise strategies to answer those questions.Answers are not drawn from lists or even Great adjudges they are discovered through real world experience. Progressivism is the educational application of a philosophy called naturalism. According to pragm atism, the way to gibe if an idea has merit is simple test it. If the idea whole works in the real world, then it has merit. Both pragmatism and progressivism originated in America, the home of a very practical and pragmatic people. John Dewey refined and applied pragmatism to education, establishing what became known as progressivism.John Dewey was a reformer with a minimise in philosophy and psychology who taught that people learn best through cordial interaction in the real world. Dewey believed that because societal learning had meaning, it endured. Book learning, on the other hand, was no substitute for actually doing things. Progressivisms do not believe that the sagaciousness can be disciplined through construe Great Books, rather that the mind should be trained to analyse experience thoughtfully and draw conclusions objectively. Dewey saw education as an opportunity to learn how to apply previous experiences in new ways.Dewey believed that students, facing an ever-ch anging world, should maitre d the scientific method (1) Be fill in aware of a problem (2) shape it (3) propose various hypotheses to solve it (4) psychoanalyze the consequences of each hypothesis in the light of previous experience and (5) test the most likely solution. (For a biography of John Dewey, see the Hall of Fame Profiles in Education in Chapter 4. ) Dewey regarded democracy and freedom as far superior to the political ideas of previous times. Dewey saw traditional, autocratic, teacher-cantered schools as the antithesis of democratic ideals.He viewed progressive schools as a works model of democracy. Dewey wrote To imposition from above is opposed expression and coating of exclusiveity to external discipline is opposed free activity to learning from texts and teachers, learning through experience to acquisition of isolated skills and techniques by course session is opposed acquisition of them as means of attaining ends which make direct spanking appeal to preparati on for a more than or less out-of-door future is op-posed making the most of the opportunities of present life to statistics and materials is opposed association with a changing world.The Progressive Classroom Walk into a progressivism classroom, and you impart not rally a teacher standing at the drive of the room talking to rows of seated students. Rather, you provide likely see children working in splendid groups, moving about and talking freely. Some children great power be discussing a science experiment, while another(prenominal)(prenominal) group works on a model volcano, and a third pre-pares for a presentation. provoke pennyimeres would be located throughout the room, filled with daybooks, materials, software, and projects designed to attract student interest on a wide array of topics.Finally you respect the teacher, walking around the room, bending over to talk with individual students and small groups, asking questions and making suggestions. You thought that the last thing on her mind is the standardized state test scheduled for next week. Progressivisms embodiment the curriculum around the experiences, interests, and abilities of students, and encourage students to work together cooperatively. Teachers feel no indispensability to focalization their students attention on one discrete discipline at a time, and students integrate several subjects in their studies.Thought-provoking activities augment leading, and a game like Monopoly power be apply to illustrate the principles of capitalism versus socialism. Computer simulations, field trips, and interactive websites on the Internet hiter lifelike learning challenges for students, and ramp up on students multiple intelligences. Progressivism in Action The search laboratory School In 1896, while a professor at the University of Chicago, Dewey founded the Laboratory School as a testing ground for his educational ideas.Deweys writings and his work art room, a wood-working shop, and a kitchen. squirtren were likely to make their own weights and measures in the laboratory, illustrate their own stories in the art room, build a boat in the shop, and learn chemistry in the kitchen. They were unconvincing to learn through isolated exercises or drills, which, according to Dewey, students consider irrelevant. Since Dewey believed that students learn from social interaction, the school used galore(postnominal) group methods such as cooperative model-making, field trips, role playing, and dramatizations.Dewey maintained that group techniques make the students better citizens, exploitation, for example, their go outingness to share responsibilities. Children in the Laboratory School were not promoted from one donnish degree to another after mastering certain material. Rather, they were grouped according to their individual interests and abilities. For all its child-cantered orientation, that, the Laboratory School remained hierarchical in the sense that the stud ents were never given a role comparable to that of the staff in determine the schools educational practices. kind ReconstructionismSocial reconstructionism encourages schools, teachers, and students to focus their studies and energies on alleviating pervasive social inequities, and as the name implies, reconstruct ascertains of order into a new and more just social order. Al-though social reconstructionist agree with progressivists that schools should slim down on the needs of students, they split from progressivism in the 1920s after growing impatient with the slow pace of change in schools and in edict. George Counts, a student of Dewey, published his classic book, Dare the Schools Build a in the raw Social Order? in which he outlined a more ambitious, and cl earliest more radical, approach to education. Countss book, written in 1932, was no doubt influenced by the human cost of the Great Depression. He proposed that schools focus on reforming company, an idea that caught the imagination and sparked the ideals of educators both in this res publica and abroad. Social challenges and problems provide a natural (and moral) direction for curricular and instructional activities. Racism, sexism, environmental pollution, homelessness, penury, substance abuse, homophobia, AIDS and violence are rooted in mis teaching and din in ignorance.Therefore, social reconstructionists believe that school is the ideal place to bring forth ameliorating social problems. The teachers role is to explore social problems, suggest alternate perspectives, and facilitate student analysis of these problems. While convincing, cajoling, or moralizing about the importance of addressing human tragedy would be a natural teacher response, such adult-led decision-making flies in the face of reconstructionist philosophy. A social reconstructionist teacher mustiness model democratic principles.Students and teachers are judge to live and learn in a democratic cultivation the students themselves must select educational objectives and social priorities. The Social Reconstructionist Classroom A social reconstructionist teacher creates lessons that both intellectually inform and emotionally stir students about the inequities that surround them. A class might read a book and visit a photojournalists testify portraying violent acts of racism. If the book, exhibit and the class discussion that follows move the students, the class might choose to succeed a long-term project to investigate the problem.One group of students might analyse news coverage of racial and ethnic groups in the fraternity. another(prenominal) student group might conduct a survey analysing community perceptions of racial groups and speed relations. Students might visit city hall and examine arrest and trial records in order to determine the role race plays in differential application of the law. Students might examine government records for information about housing patterns, income levels, gra duation rates and other relevant statistics.The teachers role would be as facilitator assisting students in focusing their questions, developing a strategy, helping to organize visits, and ensuring that the data collected and analysed meet standards of objectivity. Throughout, the teacher would be instructing students on research techniques, statistical evaluation, writing skills, and public communications. In a social reconstructionist class, a research project is more than an pedantic exercise the class is engaged in a genuine lying-in to improve society.In this case, the class might arrange to meet with political leaders, encouraging them to create programs or legislation to respond to issues the students uncovered. The students might under produce a pro bono attorney to initiate legal action to right a social injustice they unmasked. Or perhaps the students might take their findings directly to the media by holding a press conference. They might in addition create a Web pag e to share their findings and research methods with students in other parts of the country, or other parts of the world.How would the teacher patch up if the students subscribe to met the educational goals? In this example, an objective, well-prepared report would be one criterion, and simplification or eliminating a racist community practice would he a second measure of success. Social Reconstructionism in Action Paulo Freire Paulo Freire believed that schools were just another institution perpetuating social inequities while serving the interests of the dominant group. Like social reconstructionism itself, Freires beliefs grew during the Great Depression of the 1930s, when he experienced hunger and meagreness first-hand.Influenced by Marxist and neo-Marxist ideas, Freire accused schools of perpetuating the status quo views of the rich and powerful for the office of keeping the masses submerged and content in a culture of silence. Schools were endorsing social Darwinism, the i dea that society is an ingenious sorting ashes, one in which the more talented rise to the top, while those less deserving find themselves at the bottom of the social and economic pecking order. The conclusion Those with coin de-serve it, those without money deserve their lot in life, and poverty is a normal, preordained part of reality.Freire jilted this conclusion. He did not believe that schools should be viewed as banks, where the privileged cling ideas like social Darwinism to he spoon fed into the limited minds of the dispossessed. He envisioned schools as a place where the poor can acquire the skills to regain control of their lives and influence the social and economic forces that locked them in poverty in the first place. Freire engaged the poor as equal partners in dialogues that explored their economic and social problems and possible solutions.Freire believed in praxis, the doctrine that when actions are base on sound theory and values, they can make a real differen ce in the world. (It is no accident that the term praxis is to a fault the name given to the teacher competency tests required by many states. ) Freires ideas took hold not only in his native Brazil, precisely in poor areas around the globe. As poor farm workers became literate and aware, they organized for their self-improvement, and began to work for change. It is not surprising that the autocratic leaders of his country eventually forced him into exile, for he had turned schooling into a liberating force.For a biography of Paulo Freire, see the Hall of Fame Profiles in Education in Chapter 4. ) How mint Education Reduce Crime? A major proposition for resoluteness the evil epidemic has always been a call for more education however does a more educated society mean a lawful society? Schools as institutions are merely a microcosm of society and as such must inherently reflect the attitudes and behavior of the public, including thievery from each other beating up on each other, traffic in contraband and sexually violating each other.Students flout school regulations and/or national laws. One can now ponder which comes first, the chicken or the egg? Does the deviant student become the vicious? Or does the twist modeling within society create the deviant student? Students however are not the only perpetrators of criminal offense in schools. Teachers represent pronouncement figures in the system, and like in wider society, they may abuse their power and survive school rules as well. These unfortunate events again raise questions. What causes a teacher to give unfair advantages to his favorite students?What causes the politician/policeman to pardon his criminal friend or allow him unfair advantages? What causes authority figures to victimize members of a certain groups? In the end, we need to view the issues of crime in school and crime in society as interlinked. Viewed in this context, the solution of change magnitude education on its own to mitigate cr ime, seems less feasible. A favorable learning environment, coupled with specialized teaching techniques can lower difference and increase the rule of law. Students are more likely to succeed when they feel connected to the school and the learning process.This connection reflects students belief that school administrations cope about them as individuals. Teachers are central to creating a clear classroom structure. They must build connectedness in the classroom and encourage team-learning exercises to attain down social isolation by integrating student teams crosswise gender, academic ability, and ethnicity. A supportive school administration must not allow a young person to fail, or students go out inadvertently believe in winners and losers. This assumption sets up a nonadaptive dichotomy the winners or the academically proficient become nerds and losers.A positive, nurturing school culture with students experiencing connectedness to their school will create a positive, nurtur ing society with citizens experiencing connectedness to their communities and by extension, their country. Studies show a high proportion of students positively connected to their school are likely to increase academic execution of instrument and school competition rates and decrease incidents of fighting, bullying, vandalism and absenteeism. There is strong evidence, applicable crosswise racial, ethnic and income groups that students who feel connect to school are less likely to exhibit disruptive behavior.Implementing civic education, particularly education about the rule of law into school curricula is used in Latin America and Asia as a predominant technique to foster companionship and attitudes that prevent crime and corruption, protect human rights and enrich and enhance imposing democracy. In Trinidad and Tobago, the education system has consistently separated schools and students into vocation and university tracks and as such, avoided providing all students with the same core curriculum and setting inclusive academic standards.This form of informed prejudice has created, over the past decades, a society of confident and inferior citizens, professionals and dropouts, favored old-boy graduates and neglected strugglers. Without a significant range shift in the education system, the levels of crime in schools and society will increase or remain constant, students will always steal and teachers will always create as many or more problems than they solve. high levels of education do not guarantee less crime in society, solely indeed a more effective education system that caters to both the students and teachers mental and psychological health, while fostering a greater understanding and appreciation for civic duty and the rule of law, is key for crime reduction. Advocates Early education key to reducing crime The key to eradicating crime and violent behaviour, say organizers with the non-profit weight-lift Crime fit out in Kids public address syste m, is to invest more resources in early care and child education.That was the theme earlier this week as Fight Crime visited the Penn horse parsley School to unveil its findings in the multi-point plan, High-Quality Early Care and Education a Key To Reducing Crime in Pennsylvania. The plan points to numerous across the nation studies which found that in Michigan, at-risk children not enrolled in high-quality programs were five times more likely to be chronic offenders by the age of 27 another report, this one based on Chicago, found that at-risk kids not participating in the citys child-parent centre programs are 70 per cent more likely to be arrested for a violent crime by the age of 19.And since the School regularize of Philadelphias enrolment of at-risk/economically disadvantaged children shortly sits at 80. 6 per cent or 117,749 students it only made sense for Philadelphia to be the first stop in a state-wide mission, said Fight Crime Pennsylvania State Director Bruce Clash . Philadelphia is obviously important because its a big city, and important because so many kids here have unmet needs, Clash said. And thats a travesty for them, their families and the community at large. Clashed praised the efforts of District Attorney Seth Williams in embracing the findings and for attending the unveiling, along with regularize superintendent Dr. William Hite Sr. and other elected and appointed officials. Williams and Hite were both unobtainable for comment as of Tribune press time. The report illustrates in great event the correlation between the lack of education and criminality and the positive effect reaped when limited resources are properly utilized, vital when only 17. 6 per cent of eligible 3- and 4-year-olds have access to high-quality publicly funded pre-K programs throughout the commonwealth.The report also shows that Pennsylvania spends more than $2. 3 billion on incarceration, but only $340 million on early childhood education. Law enforcement le aders across Pennsylvania want to make sure more Pennsylvania children put one across high-quality care and education in their early years the help they need to succeed in life and avoid later crime and violence, read a portion of the findings. Despite strong evidence that high-quality early education can reduce future corrections costs in Pennsylvania and nationally, spending on corrections far surpasses spending on early education. The report further shows that, of criminals labelled chronic offenders by the age of 2, 35 per cent of them did not attend or participate in preschool programs conversely, only 7 per cent of those that did attend such a program went on to be considered chronic offenders.The report suggests several ways to cut off young criminal pipeline, including increasing the number of quality teachers, better accompaniment for federal early care, Pre-K and head start programs, better implementation of the Child Care and Development Block grant and more school dis tricts winning part in the federal Race To The Top program. The thing most criminals have in common is the lack of a high school education. Not everyone who doesnt get a diploma commits a crime, but there are more likely to commit a crime and be incarcerated, Clash said. So we targeted early childhood, with 40 years of research showing us that if you reach at-risk and economically disadvantaged children, 44 per cent more were likely to graduate because they have a foundation to build on, develop, grow from and attain the skills they need in life. Clash said inroads are being made, citing the recent, multi-million dollar funding of the states Pre-K Counts program and the various Head start initiatives.Those two programs are funded through a serial publication of line items in the state budget. Both of these funding streams are used by the School District of Philadelphia and by hundreds of school districts throughout the state, and many other districts use their own money for these p rograms, Clash said. Momentum continues to grow, but the problem is that only 17 per cent of all Pennsylvanian three- and four-year-olds receive publicly-funded, high-quality Pre-K programming. And in Philadelphia, its a huge, unmet need, since 3,100 kids are at the poverty line do not have access to pre-K programs because they are on a reside list, Clash continued. So this report makes the case of why law enforcement is so concerned about getting access to pre-K young kids. Long-term arrests come down, and behaviourally, the data shows a reduction in early aggressive behaviour.

Lawmaking by executive order: an analysis of a movement tending to destroy American constitutional government and to set up an executive autocracy Essay

administrator placeIntroduction Executive Order is a lawfully mandatory bless given by the acting hot seat since he is the head of the Executive Branch ordinateing (FAA) Federal administrative Agencies. An Executive Order is gener ally utilization to control officials and federal agencies in their seeation of congressionally recognized policies or laws. However, in many occurrences they adopt been applied to direct agencies in ways opposing to congressional intent however nary(prenominal) all administrator dos be formed equal. Some of decision maker stages may deal with defense or security issues while others may be normally symbolic or ceremonial. Congressional approval is non a must requirement in order to for an Executive order to be effected beca intake it get down the alike legal burden as laws approved by Congress. Examples of executive orders include proclamations, national security directives and chairmanial decision directives. Executive orders have been applied by every main(prenominal) executive since the reign of George Washington in 1789. Every president get-go with George Washington have delivered orders which can be referred as executive orders although they did non formally indicated by name. Most of these orders were non published and were only dig and discussed by the agencies which were pertain. George Washingtons first executive order declared that fall in rural areas was going to remain neutral in the war betwixt Great Britain and France. In the early era of 1900s, Department in the State started numbering those orders and the numbering system we apply straightaway when considering a specific order was not prepared until far ahead. Those orders were retroactively numbered starting from socio-economic class 1862 when chairman Abraham Lincoln issued the emancipation proclamation by executive order and by now at that place are more than thirteen thousands orders which have been numbered. However, there are sti ll some orders which have not been listed because of naughty record keeping exclusively that is not a problem today since all upcoming executive orders are accessed easily. Since the decision of Supreme act in 1952, every president has also do sure to relate which nice laws they are performing beneath whe neer they are delivering the executive order. legion(predicate) significant polity modifications have happened by dint of Executive orders although the chairman cannot use apply executive orders to create laws, the orders can still have a very extensive consequence. For example death chair Truman delivered an executive order to bear the armed forces, while President Eisenhower delivered an executive order to incorporate all public schools. Another executive order 9066 was given out by President Roosevelt to affirm definite areas z aces for military, but soon it was applied for the point of Japanese-Americans to captivity camps in the course of World War II and claimed it that he had position under his military authority. President Kennedy and President Johnson applied them to nurture racial segregation in federal contracting, appointment and housing. President note Clinton overturned the executive order which has been issued by President Reagan about promoting use of federal funds to support abortion. However, conflict aroused during the reign of President Clinton because in his more than 300 executive orders he was not consulting the republican Congress. Recently, President Barrack Obama have received a lot of censure from Republicans due to signing numerous executive orders to postpone certain there has been criticism from Republicans as President Obama has signed numerous executive orders to hold certain sections of the (ACA) Affordable Care Act, although the law have not specified the authority of the president to do that. The claim of Republican is that the president is selecting which sections of the law to obey and which one to disob ey. In all terms considered executive orders cannot interject the laws approved by Congress or the duties de stupefyized to the Executive Branch. However, executive orders tracks against the common section of the Constitution that states No one should have power to act disjointedly. In contrast, Congress often provides the President real freedom in administering and implementing federal law. Sometimes, the Congress cannot approve precisely how to implement a law therefore this abandons the conclusion to all federal agencies concerned and the President in the power. When congress flops to comprehend out deeply on how an act is to be implemented, the President can provide those parts in detail but in the custom of Executive Orders. The main mark of executive orders was to strengthen the right or duty of a President to produce an order, verdict, or declaration to convey out a precise power that actually committed to his preference by the Constitution or by congress approval of a lawf ul statute. The President is suppositious to take care that the laws be loyally executed because Executive Orders were never planned to offer a President the power to go from one place to another in Congress to enact legislation. For example if the law of nature are aiming suspects in a certain area where gang smasher is dominant, the President can order them to go after those gang wrecks by an Executive Order because he is the chief law enforcement officer but has to adhere to the written law. The white house and the Presidency has evolved over time, and is not the same as it was social classs ago. Since George Washington took over office, many presidents have taken office, with the most recent being the historic Barrack Obama who has make over nine coulomb executive orders so far. It is important to put time into consideration as we seek to compare the many presidents the United States of America has had as we examine their executive orders made. In this paper, I am seeking t o examine the executive office in particular on presidents who approach very starkly times at the white house. Among rhetoric and administrative powers, the president possesses legislative powers which are exhibited by making of executive orders as it has been the case with many presidents. Initially, the white house lacked guidelines to follow when setting these executive orders, until in 1952 when president Truman decided to make an executive order no. 10340 that was rendered null and invalid because it was making a law without congress, instead of extending it as should have been the case. After the ruling, previous presidents have been citing existing laws when making these orders to obviate un implicit in(p)ity of any of these orders. This paper examines some of those orders issued, with most of them having been made during the tenure of President Roosevelt. The largest amounts of executive orders were issued between Trumans era and Roosevelts era. The most executive orders have been issued during the reigns of the presidents that have been known and termed as strong. These have come under tenures when America was at war like in Woodrow Wilson and Franklin Roosevelt. Mostly, presidents have issued them in times when they need to act in ways not allowed for by the constitution. There have been more conservative presidents like Warren Harding, Calvin Coolidge and Hebert clean who had the belief that they were strictly limited by the constitution. Currently, President Barrack Obama has made executive orders that have seen even congress men rally screwing to impeach him as well as filing lawsuits. Last year (2013), the president rolled twenty-three executive orders as part of his war against guns, and recently, in a public address he issued an executive order that adage the increment in salaries for some workers under the federal government. Currently, an executive order is seeking to fight for a debate in the enactment of a new immigration law. The cur rent president has threatened to use these orders to pass key policies if congress fails to act imminently. According to Clancy (1996), several implications for the adoption of presidential orders have been evident, with Obama ensuring that immigrants are getting proper treatment even when transport has been necessitated. President Bill Clinton ensured the conservation of some American rivers which were taken as American Heritage. Obamacare has seen the current president pass over nine hundred executive orders, which he has said are all in ensuring relegate lives for the American people and improving life standards for American families. This has been evident especially with the pay increments for example of these initiatives to boost the lives of Americans. Gun policies have also been enacted through his executive orders, giving a sense of security back to infamous streets that have seen an increase in the number of gun owners most of which are illegal.ReferencesAmerican Liberty League (ALL). 1935. Lawmaking by executive order an analysis of a movement tending to destroy American constitutional government and to set up an executive autocracy. Washington, D.C. American Liberty League.Clancy, T. (1996). Executive orders. New York, N.Y Berkley Books.Great Britain. 2008. Draft Legislative Reform (Health and Safety Executive) Order 2008 report, together with formal minutes and written evidence. London TSO.McNamara, Carol, and Melanie M. Marlowe. 2012. The Obama presidency in the constitutional order a first look. Lanham, Md Rowman & Littlefield.Smith, V. Kerry. 1984. Environmental policy under Reagans executive order the role of benefit-cost analysis. Chapel hummock University of North Carolina Press.Source document

The Theme of “A Worn Path”

The Theme of A irresolute Path Charlotte Schroeder Ashford University 03/04/2013 ENG 125 Instructor Abby Forster In the brief spirit level A Worn Path, the compose Eudora Welty, created a bullnecked theme of ever-living love with an gray-haired woman and her grandson. The chief(prenominal) character in this story is called Phoenix she is an old woman that is narrated from the author arduous to make a long journey gloomy a faint path to bring her sick grandson medical specialty. She will non permit anything puff in her way from completing her mission and will not bring forth up even though she is not a spring chicken puppy anymore.She is the last living relative to her young grandson and she keeps toilsome to fill up his needs and keep him happy. The author uses great symbolism in the short story passim the entire story. Religion, racism, and true love all twist a key role in the theme of A Worn Path it has strong literary elements that take this story to higher l imits. The story does not tell us where the mother is, however shows us how strong Phoenix is in her journey with characters making us know how unfavorable racism is and how theology is strong with her in her mission.Anyone that has children would not stop at anything to save them Phoenixs journey down a worn path proves it. This story is round a granny, Phoenix, walking with unsafe woods to fit some medicine for her grandson that is sick that may or may not help him. The story is told in the third-person, Third-person point of enamor which occurs when the speaker is not a participant in the story. It has two forms all-knowing point of view and objective point of view. (Cited in Clugston, 2010) The author uses a narrative approach with the main character it shows her thoughts and feelings by means ofout the entire story.She speaks to herself with a single purpose, devotion to her grandson in the doctors clinic. She must get to him at no cost since she is poor. The storys theme is just about perennial love for a grandmother and grandson it explains her struggles against aging since she has walked this path since the cultivated war. The narrative story expresses a lot of symbolic characters, first it starts with the produce Phoenix which stands for the mythical creature that rises from its own ashes. The use of symbolic characters throughout the story is explained.The author provides a critical interpretation and offers different import behind several elements. (Cited in Clugston, 2010) Phoenix is approach with getting old and losing her mind, she is real afraid of it, but still carries on with the potential of perfection with her. Religion corresponds a key role to keeping her mind and strength strong and even beat racism with the characters she met along the way and interacts with. It starts with a cold month in December for the setting that makes you feel forgiveness for the main character and brings a thought of stagnation and sleeep. The storys author sets a picture in your head first, The setting is rural, a cold, early morning in December in the South. (Cited in Clugston, 2010) The main character is a Negro woman that is an old lady and has been through many life situations. The story uses settings to establish many points for the theme and exposit of wagon tracks used to tell us she is following a old(prenominal) path. On she went. The woods were deep and still. The sun made the pine needles close too bright to look at, up where the wind rocked. The cones dropped as blank as feathers.Down in the hollow was morning dove- it was not too belatedly for him. )Cited in Clugston, 2010, A Worn Path, para. 3) This is the easy part of her crude journey since she will face a hunter and a take for along the way. She meets a white hunter with a dog they signify external conflicts that she must deal with. The hunter helps her out of a knock down that she has fallen in, however irony is used since he puts a cram pfish in her face that also resembles racism. She compargons her bones to weeds springy overflowing not to have been broken by the fall into the ditch.The hunter speaks down to her since he thinks she is a crazy old black woman trying to go stop Santa Clause for presents. She finds a nickel in her pocket, God watching me the whole time. I come to stealing, she knows that she must keep freeing with gods help. However, she does not let this get her down since morality played a big role in her life and she has encountered ofttimes worse. Next, the author tells how Phoenix is feeling, Seem the like there is chains about my feet, time I get this far, this symbolizes chains are like a struggle for her. Cited in Clugston, 2010, A Worn Path para. 10) She is faced with buzzards that symbolize death for her and oak trees that symbolize strength and wisdom since she was strong with life still. She passed through the old cotton and went into a field of breathless corn, this showed how de voted her love was to pass through death defying places. (Cited in Clugston, 2010) Also, when she drank water, In a ravine she went where a spring was silently flowing through a hollow log. Old Phoenix bent back and drank, it symbolized a source of life and regeneration. Cited in Clugston, 2010, A Worn Path para. 14) only of these literary elements contributed to the short story and theme. When Phoenix arrives in the city she sees Christmas lights that are red, green, and silver that look like presents, which made religion come to play again. She encounters a nurse when she arrives finally to the doctors clinic. The nurse thinks that she is very poor and gives her another nickel to help her. All Phoenix wants is to see her grandson happy so she takes the two nickels and buys him a pinwheel to make him smile.Besides the medicine she has for him, she wanted to make him know he was loved and wanted to give a present. In the end the author made me feel the undying love that a grandmoth er can have for her grandson. She took a grave path in spite of her old age to make her grandson get what he needed, medicine, and a smile. Her journey faced racism, religion, and death that she overcame with the love she had in her soul, it would not die even if she got hurt. The medicine did not work in the past for her sick grandson, however she thought it might help to repossess him with love.Everyone that has experienced a mothers love or grandmothers would know that they will not stop for anything to give their undying love. References A Worn Path, Edora Welty-Introduction. Critism. ED. Anna J. Sheets. Vol. 27 April, 2012 Retrieved from http//www. enotes. com/worn-path-critcism/worn-path Clugston, R. W. (2010). Journey into literature. Retrieved from https//content. ashford. edu Lappin, A. Studia Neophilologic June, 2012, Vol. 84 Issue 1, p33Retrieved from http//www. ashford. edu/ehost/books

The Life and Works of Rudolfo A. Anaya

Rudolfo A. Anaya, a new born(p) Mexican writer, is considered sensation of the creators of Chicano Lit eonture. He is around screwn for his novel ordain Me, Ultima. He has been recognized with galore(postnominal) esteemed rewards for his work. As Anaya says, As a Chicano writer I am dismay around of a community which for the first date in our contemporary era has produced enough literary functionalss to create a literary movement. forward to the 1960s western literature was written about us, but seldom by us.Now the world has a truer insight into our world the gull is now from within as much and more Chicano and Chicana writers explore their candor (Rudolfo A(lfonso) Anaya Biography 1). Anaya was born on October 30, 1927 in the sm realisedly village of Pastura, pertly Mexico (Anaya 363, modern-day Hispanic Biography 1). He was born to Martin and Rafaelita Anaya. Anaya was the fifth of vii small fryren. His perplex came from a family of cattle workers and sheeph erders, was a buckaroo, a horseman who worked on ranches surrounding Pastura, and his mother came from a family of poor farmers (Contemporary Hispanic Biography 1).At a puppyish age, his family travel to Santa Rosa, parvenue Mexico. Their house was perched over the Pecos River, and young Anaya spent his childishness roaming around the planes with his friends, hunting, and fishing in the Pecos River. He was embossed in a strong Catholic household, he give tongue to, In my child hood world the power of prayer was supreme (Anaya 362). Also, Anaya grew up in a Spanish speaking only house hold. He utter that his parents only mostly spoke Spanish and that at the age of vi or seven when he jump offed school he knew very diminished to no English (Anaya 362-365). My parents spoke only Spanish. My dad worked for big ranchers and he could buy and sell cattle, which meant he could get along in English. unless at home it was a complete Spanish-speaking household. By the sequence I wen t to school when I was six or seven, I didnt discern English, I only knew Spanish (Stone). At the age of fifteen Anaya moved to Albuquerque, and he attended Albuquerque High School. In Albuquerque Anaya was exposed to prejudice against Hispanics as well as some cultural and ethnic differences he had non previously faced.Anaya pranked football and baseball in Albuquerque. He managed to turn away the trouble of gangs, and he kept good grades. (Anaya 364-366, Contemporary Hispanic Biography). At the age of sixteen Anaya suffered a diving accident. Diving into an irrigation ditch, Anaya broke deuce vertebrae he nearly killed himself. Anaya said in his short auto biography, The doctors would posterior explain that I had fractured twain vertebrae in my neck, and I had gone into photoflash paralysis. I could not move a muscle (Anaya 369).His mother nurse him through his paralysis with daily massaging the stiff limbs, and his friends never wavered. He swam, exercised, and tardily b egan to reenter the rough and tumble look. He mentions that one of the first things that he did was shine to the YMCA pool alone. As a way to conquer his fear he dove into the water alone (Anaya 369-372). In 1956, Anaya graduated from Albuquerque High School. Anaya consequently attended business school for two years before displace out and enrolling in the university. University life sent Anaya into an identity crisis. He speaks of losing his religion in god.Anaya order that the culture at the university was not his own also, Anaya found that his classes were devoid of relevance to his own culture. On top of all this a recently failed relationship with a girl pushed Anaya to begin writing to suffice his pain. However, much of these early writings were later(prenominal) destroyed. Anaya thanks his friends for helping him conk out the university. On weekends he would get with his friends and go out drinking, playing pool, and meet girls. Anaya received a degree and soon aft er accepted a teaching aim in a small town in New Mexico. (Anaya 373-375).In this small town he still go on to practice his writing everyday (Contemporary Hispanic Biography ). He get hitched with a young woman named Patricia Lawless. Patricia, from Kansas, fork outd him with encouragement, and Patricia would glance over his work and respond to its weaknesses (Anaya 374, Contemporary Hispanic Biography). Marriage provided Anaya with a stable base for which to write although, two miscarriages were the most hard-fought experiences of his married life. Through this stable base bring up me, Ultima was born. He would teach by the day, and he would come home at night to write. Anaya 376) Anaya says that his inspiration for Bless Me, Ultima came when he had a visual sensation of an antiquated woman change in black standing in his room, and it was this vision that inspired him to start writing the novel (Contemporary Hispanic Biography). In Anayas words, One light was on, a desk li ght near the typewriter, I perceive a noise and turned to see the old woman dressed in black enter the room (Anaya, 377). Bless me, Ultima tells the tier of Antonio Juan Marez y Luna, a six-year old boy growing up in untaught New Mexico during World War II.Antonio is befriended by Ultima, a kindly curandera, or healer, who has come to stay with Antonios family. Antonio discovers the mysteries of the plains surrounding him and learns how to use its plants for medicinal purposes. Ultima later cures curses placed on Antonios uncle by a family of witches. Much of the shimmer or conflict in the novel developed because of this. (Contemporary Hispanic Biography). This story relates in galore(postnominal) ways to Anayas own history. Antonio, in the novel, is pulled among his fathers wandering life as a vaquero and his mothers harmonic, grounded existence with the earth itself.He questions the validity of his Catholic corporate trust that seems helpless against pain and suffering whil e Ultimas whoremonger heals. He discovers the golden carp in the river, which as told in local folklore, is a god. The idea that the carp may share divinity with God, to Antonio, feels deal a betrayal of his mothers faith. However, this is a question that he cannot help but to ask (Anaya Bless Me, Ultima, Contemporary Hispanic Biography). In my first novel, Bless Me, Ultima, I utilize the race and the environment of my childhood as elements of the story. Like my protagonist, Antonio, my first language was Spanish.I was shaped by the traditions and culture of the free-wheeling cow punchers and sheep herders of the llano, a lifestyle my father knew well, and was also initiated into the profoundly religious, Catholic settled life of the farmers of Puerto de Luna, my mothers side of the family. (Anaya 380) Anaya eventually was produce by Berkeley. Although the path to getting published wasnt easy, I approached dozens of publishers, the top was always the same. I collected enoug h form letter rejections to paper the proverbial room, but I was undaunted (Anaya 379).Bless Me, Ultima was a ample success. Anaya won the prestigious Premio Quinto Sol honour for the novel. Anaya also received many other prestigious rewards for the novel. Such as, Anayas Bless Me, Ultima appeared on the colossal Read site. The Big read is an initiative of the National Endowment for the humanistic discipline designed to revitalize the role of literary reading in American popular culture. There are 30 controls selected every year for this site. Anayas Bless Me, Ultima was also chosen as one of the literary whole shebang to appear in the 2009 American Academic decathlon.The New York Times stated that the novel was, probably the trump-known and most respected contemporary Latino Fiction, and the San Francisco Chronicle said Bless Me, Ultima was a, poignant an important book that deserves to be hailed as a classic (Bless Me Ultima to be flimed in New Mexico reports Gov. Bill Rich ardson, 3) A Bless Me, Ultima sculpture was even made at the north entrance to Park Lake off Historic Route 66 in Santa Rosa (Santa Rosa Dedicates Bless Me, Ultima Rudolfo Anaya Sculpture Park, 4). A play was also made after Anayas Bless Me, Ultima, and has been shown all crossways New Mexico (Bless Me Ultima The Play).Also, a movie was made after the novel. The film versions began shoot in Santa Fe in October 2010 (Bless Me, Ultima Film Based on Rudolfo Anayas smart Will Shoot in N. M. ). The director of the film is Carl Franklin, and the film is stare Bento Marinez, David Rees Snell, and Miriam Colon (Bless Me, Ultima article, 2). Overall, Anayas Bless Me, Ultima has sold over 360,000 copies. (Rudolfo Anaya UNM Article, 3) Anayas father owned a cut back grant that stretched for miles along the Rio Grande in Albuquerques south valley, and then for miles west into the desert as far as the Rio Puerco.This grant had been passed down from generation to generations. Anayas father, as heir to the land grant, received and sold some lots that were part of the grant in the forties on the other hand, Anayas mother, having that peasant Nuevo Mexicano instinct and have a go at it for the land, believed the grant was a source of our values (Anaya 382). As Anaya said, she believed that someday we would all own a piece of that grant which had been handed down for generations (Anaya 382). However, the touchable history of the Spanish and Mexican land grants of New Mexico would prove her wrong. nigh of the big land grants were stolen away from the true inheritors. Anaya says that is was these themes that lead him to create his mo novel. The main character is Clemete Chavez, a farmer who loses his land at the start of the narrative and is forced to move into barrio in Albuquerque. While in the city, Chavez, and his family, they remain helplessly as their teenage children lose themselves in drugs violence, and sex. Chavez undertakes a soul-searching quest for an iden tity and a role for himself.As an attempt to provide a fictive analogue to the Chicano consciousness-raising efforts of the 1970s, the book ends with a Chicano march against the oppressive Santa Fe Railroad (Portales 2). Heart of Aztlan, was published in 1976. (Anaya 383) Anaya was invited to serve on the board of the Coordinating council of Literary Magazines (CCLM) in 1974. Their office was in New York. The council held regional workshops around the country twice a year and Anaya used this as a great way to meet different people in the writing community.Many of these friends would remain close friends with Anaya for life. (Anaya 380-385) During these years Anaya was workings on Tortuga. Tortuga was the third novel in his series, and it was designed to loosely complete his trilogy (Contemporary Hispanic Biography). Tortuga was his hospital story, and thus he considered it a very difficult novel for him to write however, many see it as one of his best novels, and it won the ahead Columbus American Book award from the Before Columbus foundation for Tortuga in 1980 (Contemporary Hispanic Biography).It was loosely based on his own experience in a hospital, but it quickly became more than that. The theme of healing still occupied my thoughts. How do people get well? I looked around and saw that we had created a society that was inhibition and mutilating us. People were sick physically and spiritually. How could those people be helped? The hospital I created became an existential hell, symbolizing our own contemporary hell In Tortuga I took my characters to the depths of despair and human suffering, and they find in their hellish existence the faith they need to survive in the world (Anaya 385).Anaya began to spend more time writing plays and learning the techniques of drama. Anaya wrote his first play in 1979, the Season of La Llorona, first produced in Albuquerque. The Farolitios of Christmas was produced in Albuquerque in 1987, Matachines was published in 19 92, Ay, Compadre was published in 1994, and Billy the Kid and Who Killed Don Jose was published in 1995. (Rudolfo A(lfonso) Anaya Biography) Anaya began working with and translating some old oral materials which had been collected by folklorist. This renewed his nexus to that exciting and deceital stream of oral tradition.Cuentos Tales from the Hispanic Southwest was published in 1980 (Anaya 389, Rudolfo A(lfonso) Anaya Biography). In his free time he was also working on making short stories. Somewhere between writing novels he would squeeze out short stories. In 1982, The Silence of Llano (short stories) was published by Berkeley. The Legend of La Llorona was published in 1984, and was soon followed by passkey of the Dawn The Legend of Quetzalcoatl. Anaya also wrote poems in his free time, The Adventures of Juan Chicaspatas was published by the Arte Publico Press in 1985. In 1986, A Chicano in China was ublished as a nonfiction account of Anayas travels to China. Also, Anaya beg an to edit numerous publications (Anaya 389). When asked wherefore he became a writer Anaya responds, I became a writer in my childhood. That is why that time has been so important to me. The character of my childhood, the family, friends, and neighbors that make up my world, they and their lives fed my imagination (Anaya 375). In 1995, Anaya published his first murder mystery, Zia summertime also in 1995, Anaya released his book Albuquerque, a good he considered to be a celebration of the city.Zia Summer was followed by rio Grande Fall in 1996, a continuation of his murder mystery series. In 1999, Anaya introduced Shaman Winter. Finally in 2005, Jemez Spring was introduced. Aside from writing, Anaya was a teacher. Anaya began teaching at junior risque schools first, then at High schools throughout Albuquerque (Anaya 370). His first teaching position was in a small New Mexican town. Anaya, then, began to work as a public school teacher in Albuquerque from 1963 to 1970. He was ord ained the Director of counseling of the University of Albuquerque in 1971. (Rudolfo A.Anaya, article) Then, in 1974, Anaya was offered a position at UNM to teach creative writing (Anaya 380). Anaya worked at UNM from 1974-1993 when he retired. (Rudolfo A. Anaya, article) As Anaya says on the topic of his retirement from UNM, I dont view go forth the University of New Mexico and teaching as retirement. I view it more as the mid-career change, to do a lot of writing and other things, like reading. I want to do more essays. So I think its just a shift of energy into new areas (Anaya, Dick, Sirias, 153). Anaya has received many awards and honors throughout his career.He was awarded the prestigious Premio Quinto Sol literary award for Bless Me, Ultima in 1970 (Anaya, 363). Anaya has been awarded the New Mexico Governors Public Service Award twice, in 1978 and in 1980. The Before Columbus Book award was rewarded to him for Tortuga in 1980. (Contemporary Hispanic Biography) In 1982, Anaya received the Corporation for Public Broadcasting al-Quran development award for Rosa Linda (Biography of Rudolfo Anaya (1937-). He received the Award for feat in Chicano Literature from the Hispanic Caucus of Teachers of English in 1983.In a Salute to American Poets and Writers, Anaya was invited by President Jimmy Carter to read at the White House (Gonzales, 1). The PEN-West Fiction Award was awarded to Anaya in 1992 for Albuquerque (Biography of Rudolfo Anaya (1937). In 2002, Anaya was awarded the National Medal of Arts by President George Bush. He was one of the eight Americans receiving the award at Constitution Hall. Anaya received the award for his component to American literature that has brought recognition to the traditions of the Chicano people. Gonzales, 2) In 2003, Anaya was awarded the Outstanding Latino/a Cultural Award in Literary Arts or Publications (Biography of Rudolfo Anaya (1937). Since Anayas retirement from the UNM English department in 1993, he has dedica ted his life to traveling, writing, and reading. He currently lives in Albuquerque with his wife, the same state where he was born (Rudolfo Anaya Author of Bless Me, Ultima Article). He has said that he has no appetite to leave. Anaya is overall, one of the most successful and one of the most significant figures in the landscape of Chicano literature.Anaya says, As a mestizo, a person born from these two broad streams (or more correctly, from many inheritances), I want to create a synthesis, a worldview (Rudolfo A(lfonso) Anaya Biography, 2). Anaya lives and breathes the landscape of the Southwest. Anaya sees this as a powerful force, full of magic and myth, and this is apparent in all of his writings. Anaya has moved from one genre to the next, an acclaimed novelist, a poet, a dramatist, an essayist, and anthologist, a playwright, a childrens author, a travel writer, and finally, an editor.His works are standard texts in Chicano studies and literature courses around the world. He has through with(p) more than, perhaps, any other person to promote Chicano literature. As Anaya said, I fished, scaled the mountains of Taos, hunted with Cruz from the pueblo, finished high school, entered the university, married, and began to travel. I climbed mountains and crossed oceans and deserts in foreign places my old friends back home didnt know existed. So who is to judge whether an adversity comes to crush us or to retread us (Anaya 371).

Managing Finances for a Better Future Essay

In American society, we atomic number 18 encouraged to save coin for a better future. However, in my life I have encountered line of works with managing my individual(prenominal) finances. In the past, I spent my capital irresponsibly. Despite making a decent salary, it was a challenge trying to maintain my financial responsibilities and non something I was very concerned about. I felt as though I was living paycheck to paycheck, when the reality was I simply did a poor job of managing my funds. Now that I have grown up and have a son, my expenses have increased tremendously.Although he is my biggest joy, having to take interest of him has worsened my inability to manage and save money properly. When I should be saving money for his college education, instead I spent $500 on toys for Christmas. Therefore, learning how to effectively manage my finances is vitally important in order to secure a healthy and rewarding future for myself and my son. learning to Re work My Daily Pro blem As I consider how to split up my constant problem of saving money, I have identified these schooling sources as possible resources1.I would use my 401(k) investment catalog to accomplish more information about how to invest money into different stocks and bonds. 2. I would contact Diana Marrero-Pinto, Director of Housing at the Lorain County Community Action Agency, Inc. to demo for the Budgeting Bootcamp seminar. 3. I would search the Internet for unquestionable resources on how to save money in a bad economy. I would look for such resources in the following manner. I would contact my 401(k) representative to schedule a run into to discuss my account and possible investments.I would contact Diana Marrero-Pinto to discuss the Budgeting Bootcamp seminar and some other training opportunities. I would visit the University of Phoenix Library for articles and book excerpts on budgeting and saving money. Process for Evaluating My Resources In order to evaluate the information that I would gather to resolve my problem, I would consider the source of that information. If I am interviewing professionals, I would insure that they have a background in finance or experience working with people on how to manage their ad hominem finances.If I am looking at Internet resources, I would be cautious nreliable websites that contain non-factual information. I believe, the Wall Street Journal website has reliable information since it is a nationally renowned newspaper in the united States. Another really reliable resource would be the University of Phoenix Library, because college officials ensure the information is reliable for students. The articles and books available on the University of Phoenix Library capture thousands of students to feel confident about the reliability and accuracy of the resources retrieved from the website. Ways to do This Information to Resolve the ProblemThe process of problem-solving includes the ability to utilize self-knowledge to m anakin out solutions to a problem (Carter, Bishop, & Kravits, 2007). I believe there be four stages in problem-solving analyzing, synthesizing, applying, and evaluating. First, analyze the problem or issue by identifying the possible causes for why the problem occurred. Next, synthesize all the data that explains the problem and brainstorm possible solutions. According to Carter, Bishop, and Kravits (2007), When you are brainstorming ideas, dont get hooked on finding the one right answer.Questions may have many right answers- or many answers that have degrees for utility program (para. 52). From these possible solutions create a plan of action, outlining important goals with timeframes for completion. Once the goals and timeframes are established, I will begin to apply the goals set forth in order to solve my problem. Later, I will evaluate the process it took to solve my problem, and decide if the process was dependable. This will help me to make better decisions in the future.

The Use of Mythological Allusions in Margaret Atwood’s Poetry

Julie Mewhinney ENG4U1 October 16th, 2012 J. Edwards Mythology Because Im Too Jaded to salve active Love An every last(predicate)usion is a casual or passing reference to a famous historical or fictional character. In poetry, allusions be often used to help reinforce a point or characterize the vocalizer or the addressee. In the case of Marg bet Atwoods poems, Helen of troy Does Countertop dance and Sekhmet Lion-Headed Goddess of War, allusions are used to empower and change the delegacy we view the female speaker. This is especially obvious in Helen of troy weight Does Countertop Dancing.The poem is about a stripper, which is considered to be quite a degrading job in todays society. Normally such a protagonist would be looked down upon and pitied by the readers, and yet through allusions to Helen of Troy (a fair sex widely considered to be the most beautiful of the antediluvian world, and in any case the sole cause of the Trojan War according to myth) the speaker comes withdraw as superior to wo custody with respectable jobs, and also to the men who watch her, when you would pretend it would be the other way around.In development lines such as I dont let on to everyone, / but lean coating and Ill whisper / My mother was raped by a set apart swan (Countertop, 59-61) Atwood references Helen of Troys links to the Gods of Greek mythology (her father was genus Zeus he had appeared to Helens mother in the form of a prospering swan and raped or had consensual sex with, depending on the version of the paper that you read her), and makes her speaker seem otherworldly and goddess- identical in doing so.Instead of feeling ashamed of herself for her employment, the speaker feels superior in that she can make so many men swoon, much like Helen of Troy, and also in the knowledge that they cannot lay a finger on her I hoer six inches in the place/ in my blazing swan-egg of light. / You think Im not a goddess? / Try me. / This is a touch song. / Touch me and youll burn. (Countertop, 78-83). Atwood uses these allusions to aid in the bridal of the libber view on such a controversial capacity as stripping or prostitution.In Sekhmet, Lion-Headed Goddess of War, Atwood references the Egyptian goddess of war and destruction, Sekhmet, female child of the god Ra, and various other Ancient Egyptian deities, most notably Osiris. The speaker in this poem seems to be Sekhmet herself, or at to the lowest degree a statue of her, much like in Sirens pains, where the sirens are the speakers. In mythology, Sekhmet is the daughter of the sun god Ra, who unleashes her upon the world to select vengeance upon those who have rebelled against him.She goes crazy with blood-lust and begins to kill everyone resulting in her being tricked into drinkable red dyed beer by the men of the day in swan to stop her killing rampage. With a bit of cleaver emphasis, and a feminist viewpoint, Atwood turns Sekhmet into a proud and fearsome warrior queen, who is not content to sit in a museum with the god who wouldnt hurt a fly (Sekhmet, 2), Osiris, and who would like to go back to the days when she was worshipped, not just shown to children learning about cultural diversity.Both of these poems utilize strong female characters in their allusions, most in all likelihood because Atwood tends to write from a feminist viewpoint and likes her woman to have ower over the men, as opposed to in the majority of society, where the view is quite patriarchal, and the men tend to hold power over the women. Helen of Troy, the femme fatale who caused one of the greatest conflicts of the ancient world, and Sekhmet one of the most revered, and certainly the most feared warrior of the Egyptian empire are strong, untouchable and confident in themselves, just the sort of woman that Atwood believes all women should strive to be like.Because of these references, we do not see a libertine stripper who is taunted and looked down upon, or a lonely and forgotten goddess school term in a museum gathering dust. Instead we see an unattainable woman of unsurpassable beauty, above the people who sneer at her, confident in her own skin, and a proud, fierce warrior goddess who remembers her glory days but button up knows that she will never be forgotten.Margaret Atwood uses allusions to mythological figures to the highest degree, giving protagonists that would normally be seen as weak or pitiful characteristics of such influential women she empowers her speakers with these allusions, using them to show us a different, stronger side to cliche characters that we thought we already knew. Works Cited Atwood, Margaret. Helen of Troy Does Countertop Dancing. sunup in the Burned House. New York Houghton Mifflin, 1995. Print. . Sekhmet, Lion-Headed Goddess of War. Morning in the Burned House. New York Houghton Mifflin, 1995. Print.

Marketing Plan of Ffm

BTEC EDEXCEL HND DIPLOM IN BUSINESS (MANAGEMENT & HUMAN RESOURCES) OFFERD BY INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY grocery storeing PLAN UNIT 4 grocerying PRINCIPLES ADHUHAM RASHEED BM 41 CITY CAMPUS SUBMITED TO MS. INOKA GUNARATHNE DATE OF SUBMISSION MARKETING PRINCIPLES Acknowledgement undivided It is an honor to thank Mr. Mohamed Waheed Managing Director of Felivaru Fisheries Comp whatsoever, whos encouragement, direction and support from the initial to the final level en qualifiedd to develop an belowstanding of the sure situation ab by the family and grocery store. Adhuham reticular activating systemheed BM/C/41/22 knave IMARKETING PRINCIPLES Executive Summary case-by-case Felivaru Fisheries Company (FFC), a angle exporting company located in Maldives, has been in business for 39 years exporting rear endned tuna for every everyplace the world. During the quantify the company has built strong image in two transnational grocery and domestic securitie s industry. However recently the company has been separated from the find company (MIFCO) and established as a impertinently company. With this change the company has diversified its harvest-tideion line by introducing fast intellectual nourishment items. For the future 40th Anniversary Felivaru is planning to launch a impertinent convergence to domestic market. Felivaru Lobster Bisque which is a soup of French base as the pilot program founders of the company was French. The soup has been modified to the taste of Maldives by replacing the skreigh with a bare-ass clandestine formula found by Felivaru researchers. Felivaru conceptualizes that this new output would maturation the market sh ar of the company and would be a HIT in domestic market. BM/C/41/22 summon II MARKETING PRINCIPLES 1 2 Contents singular Introduction . 1 2. 1 2. Vision .. 1 Mission 1 result 1 set . preserve seek 3 reticular activating system Ainu.. 4 Fertilizers 5 Place . Promotion.. 7 3 up-to-date market cook of Felivaru 1 3. 1 3. 2 3. 2. 1 3. 2. 2 3. 2. 3 3. 3 3. 4 4 5 grocery store overview .. 7 SWOT 5. 1 5. 2 5. 3 5. 4 5. 5 readiness .. 7 Weakness .. 7 Opportunities 8 Threats. Key issues and opportunities 8 Issues . 8 Opportunities. 8 Political and legal pointors .. frugal factors .. 9 Social and heathenish factors 9 expert factors .. 9 Porters five forces perplex .. 0 Competitor aspiration High .. 10 authority entrant (Threat of new entrance) measly . 10 Suppliers low .. 10 Buyers naughty . 10 rapscallion III 5. 5. 1 5. 5. 2 6PEST .. 9 6. 1 6. 2 6. 3 6. 4 7 Competitors digest .. 10 7. 1 7. 1. 1 7. 1. 2 7. 1. 3 7. 1. 4 BM/C/41/22 MARKETING PRINCIPLES 7. 1. 5 8 9 10 10. 1 10. 2 10. 3 10. 4 10. 5 10. 6 10. 7 10. 8 The treat to substitute superior .. 10 INDIVIDUALAssumptions. 10 accusive 10 Strategy . 11 outline description about outline .. 1 Target market 11 Positioning statement 11 stigmatization Strategy .. 11 Product Strategy .. 2 s et Strategy 12 dispersal Strategy . 12 promotional dodging . 12 Sponsorship . 2 Conclusion .. 13 References 14 accessory .. 15 10. 8. 1 11 12 13 FIGURES Figure 1 Product mix of felivaru . Figure 2 current dissemination roots in domestic market 6 Figure 3 International dis carriagenation network . 6 TABLES display board 1 impairment list of Felivaru and contest (MIFCO) . 3 Table 2 send away determine on pop out buying from Felivaru .. Table 3 Price list of Felivaru and competitor (ARI Maldives) 4 Table 4 monetary valuelist of Felivaru and competitor (THAI FISH, THILAND) 5 BM/C/41/22 pageboy IV MARKETING PRINCIPLES 2 Introduction INDIVIDUAL Felivaru Fisheries Maldives Ltd (FFM) was in the business of manufacturing and exporting throw out search ( look foring manufacturing) for the past 39 years in diametrical brand names. However the company, was re-branded as Felivaru Fisheries Maldives in June cc9 after separating from the M different company MIFCO.Science the n the company has diversified its occupation line by introducing fast food items, speci all toldy Ras Ainu merchandiseions. The speed of light% government owned company has the capacity of processing more than 40 mega heaps of give noticening and cooked frozen lions with the patron of a cannery which has the capacity of canning 30 oodles of raw search in 8 hours shift (operate in 3 shift daily) and a tip plant which could produce 40 Mega tons of meat daily. At present 7 vessels be been utilize to hive up search from all over the Maldives and been stored in fish storage undefended of storing total 650 tones (Felivaru, 2010). 2. Vision To become the leading fish processing and distribution Company in Maldives, for both local and global markets, through maintaining high quality and achieving total customer satisfaction. (Felivaru, 2010) 2. 2 Mission We are connected to quality fish crossings, produced from sustainability caught fish, which willing enhance customer satisfaction, through our constant ISO- certified and HACCP complaint system. We are besides dedicated to becoming the close to take inable leading global provider of a variety of salutary fresh and frozen fish products. (Felivaru 2010) 3 Current market position of Felivaru 3. Product The products of Felivaru can be divided in to 3 antithetic product lines named as Ras Ainu, canned fish and fertilizers. The details of these lines are world project in a figure 1 on quest page as the product mix of Felivaru. BM/C/41/22 Page 1 MARKETING PRINCIPLES Figure 1 Product mix of felivaru Felivaru INDIVIDUAL Ras Ainu can Fish Fertilizers Thera fana Rihaakuru (fish banquet) Valhoo mas (Dried fish) Foni ma gulha Disku Roshi Mas mirus (chili paste) Foni kaaja Foni roshi Theluli banbnukeyo Kulhi uvaali Kulhi kaaja Athu jeheli Havaadhu (curry powder) Kukulhu (chicken) Mas (fish) Lonumirus (chilies)tuna steaks In oil In olive oil In sunbatheflower oil In spring pissing In sea peeing tu na fish chucks In oil In olive oil In sunflower oil In spring water In saltwater Fish meal BM/C/41/22 Page 2 MARKETING PRINCIPLES By analyzing the market contend of products in the Ras Ainu product line Rihaakuru, INDIVIDUAL Foni kaaja, Theluli Banbukeyo, Kulhi kaaja, Athu jeheli and Havaadhu can be considered as a Hit severally capturing more than 60% of market dish out becoming the attractors in the market.Although this both Thera fana and Foni ma gulha were just able to gain decent market share to be the market rival by obtaining a market share of 25% to 30% each time Disku, Roshi and Kulhi uvaali can be considered as a Flop unable(p) to secure more than 10%. Moving on to canned fish product line tuna fish steaks in brain can be considered as the King of European market gaining solid 39% market share. Simultaneously different steaks products also became market competitors by acquiring a market share of more than 19%. In domestic market tuna chucks in brain has ruled cou nting the number to a superb 60%.Other chunks products also have a market share of more than 30% except tuna chunks in olive oil, which besides could capture a market share of 7%. Felivaru is the one and exactly producer of fish meal in the domestic market. Due to the fact of its preemptive advantage they were able to gain a perfect ascorbic acid% in domestic market. However in international market Felivaru fish meal could only gain 16% of market share. 3. 2 Price Canned fish 3. 2. 1 For the products exciting in canned fish product line, in that location are numerous competitors competing in the market.Due to the fact of this scrimping pricing policy has been applied to the products in this product line. hold Canned Tuna clump in Oil 48can/ expression Canned Tuna clunk in Brine 48can/Case Canned Tuna request in spring water 48can/Case Canned Tuna hoard in olive Oil, 48can/Case Canned Tuna Chunks in sunflower oil 48can/Case Canned Tuna Steak in Spring water 24Can/Case Cann ed Tuna Steak in Olive Oil 24Can/Case Canned Tuna Steak in Oil 24Can/Case Canned Tuna Steak in Brine 24Can/Case Canned Tuna Steak in sun flower oil 24Can/Case Felivaru expense 817 756 864 912 888 435 456 423 393 444 Competitors harm 817 756 864 912 888 435 456 423 393 444Table 1 Price list of Felivaru and competitor (MIFCO) BM/C/41/22 Page 3 MARKETING PRINCIPLES Table 1 certifys the prices of Felivaru and MIFCO (the major competitor) in the market. Their re no such difference in the prices of products in canned fish product line. However it is companys policy to give discounts on bulk buyers. The discounted price is shown in table 2 below. NAME Canned Tuna Chunk in Oil 48can/Case Canned Tuna Chunk in Brine 48can/Case Canned Tuna Chunk in spring water 48can/Case Canned Tuna Chunk in olive Oil, 48can/Cs Case Canned Tuna Chunks in sunflower oil 48can/Case 100-249 cases 813. 20/751. 49/860. 37/910. 19/885. 1/250-499 cases 809. 21/747. 80/856. 70/908. 89/883/11/500-999 cases 808. 22/ 744. 12/854. 10/905. 67/880. 78/- INDIVIDUAL 1000&cases 797. 25/736. 75/852. 60/903. 98/878. 18/- Table 2 discount price on bulk buying from Felivaru 3. 2. 2 of competitors. NAME Felivaru price Competitors price Ras Ainu To the products in the Ras Ainu product line before long prices are been charged quite high due to lack Thera fana Rihaakuru (fish paste) Valhoo mas( semi dried fish) Foni ma gulha Disku Roshi Mas mirus (chili paste) Foni kaaja Foni roshi Theluli banbnukeyo Kulhi uvaali Kulhi kaaja Athu jeheli Kukulhu (chicken) Mas (fish) Lonumirus (chilies) 0 GRM 400 GRM kg 75 GRM 5 PCS/PKT 10 PCS/PKT 82 GRM 180 GRM one hundred twenty GRM 75 GRM 200 GRM 200 GRM 220 GRM 115 GRM 115 GRM 115 GRM 10. 50/250/127. 50/14/9/6/22. 50/17/12. 50/14. 82/21. 50/25/23/23. 50/23. 50/23. 50/- 9/250/120/15/9/5/20/15/12/13. 50/21. 50/23. 50/22/23/23/23/- Table 3 Price list of Felivaru and competitor (ARI Maldives) Table 3 shows that just about of the prices of Felivaru product are grater then com petitors. However as mentioned early in 3. 1 Felivaru is the market leader. The movement for this is competitors do non have BM/C/41/22 Page 4 MARKETING PRINCIPLES enough drudgery capacity to hand over.However when MIFCO comes to the market on second quarter with their masses occupation capacity the supply would be increased forcing Felivaru to reduce the price in order to remain as a market leader INDIVIDUAL 3. 2. 3 Fertilizers A different pricing policy named perceptivity pricing strategy is been castoff on fertilizers. In 2010 the prices has been set relatively low in order to attract new customers and gain more market share. The minute this goal was achieved the price has been increased in different phases. NAME Fishmeal 25? KG/BAG Felivaru price 250 Competitors price 280Table 4 pricelist of Felivaru and competitor (THAI FISH, THILAND) 3. 3 Place At the present only tuna chunks products and fertilizers are being exported. The main markets for those products are there in A sia and Europe while all other product excluding chucks product are been sold in domestic market. Currently in international market products are been lendable on selective areas according to demand. Though this in domestic market, Felivaru products can be purchased from al nigh each and every retailer outlet good consumer residence. in that locationfore it can be concluded that intensive dispersion is being employ in domestic market.In domestic market three distribution routs are being used as distribution network which has been shown next page in figure 2 BM/C/41/22 Page 5 Figure 2 current distribution roots in domestic market MARKETING PRINCIPLES INDIVIDUAL familiarity OWN SHOP (FELIVARU MAS FIHAARA) COMPANY (FELIVARU) COMPANY (FELIVARU) WHOLESAILERS (STO) RETAILERS Concumer RETAILERS CONCUMERS CONCUMERS However a different distribution network is been used to distribute products to international market which is been shown below in figure 3 Figure 3 International Distributio n networkCOMPANY (FELIVARU) AGENTS WHOLESAILERS RETAILERS CONCUMERS Distribution network used both by Felivaru and MIFCO (Major competitors) is almost same. BM/C/41/22 Page 6 MARKETING PRINCIPLES 3. 4 Promotion INDIVIDUAL At the moment Felivaru use advertising as the primary method of promotion. However sales promotion are also been constitute to attract consumers. The main mean of advertising soon used is television advertisement. In domestic market the advertisement are currently aired from four different TV station (TVM, VTV, Dhi TV, and Raaje TV) for at least(prenominal) 6 times a day. also Felivaru is the main sponsors of TVM news program which is on air for 5 times a day and a show which is considered as a hit. 4 Market overview Except Disku, Roshi, and Kulhi uvaali all other product mix is the likely to provide opportunities, however those products Disku, Roshi and Kulhi uvaali has already considered as flops. Therefore its better to stop the production of those products and concentrate on new product to replace it. 5 SWOT 5. 1 5. 2 Strength 44 years of experience in producing and exporting canned fish (Felivaru, 2010). Heavily known in domestic market.The quality of the product match EU standard and many other international standards. animated plant can be used for production of fast food items in export quality. Enjoys salvage trade inside EU zone. There is a massive brand loyalty for our canned fish (Tuna chunks) in domestic market. The one and only manufacture of Fish meal in domestic market. Weakness Huge competition with competitors in both international and domestic market. Recently separated from the mother company MIFCO and has been formed as a new company, due to the fact the company has not further been well structured.Felivaru has little or no experience at all in international market for selling fast food. Existing 7 vessels are not enough to collect fish from atolls of Maldives. BM/C/41/22 Page 7 MARKETING PRINCIPLES l ine. 5. 3 Opportunities The supply network of oil and water often gets delay, causing a catch in production INDIVIDUAL The 8 countries of SAARC nation are press release to establish a free trade ring in amidst SAARC. Felivaru has an advantage of dominating the market of canned fish in this free trade ring. Printing the labels in their same factory instead of out sourcing it to local printing presses.Increase the number of fish collecting vessel, which could lead an increase in supply of raw-fish, 5. 4 5. 5 Threats The number of fish caught all over the Maldives has been dropping over the past years science 2007 ( divert refer appendix 2) The price of Diesel continues to abide, which had a direct takings on the price of rawfish (please refer appendix 3) The price of Euro () continues to depreciate against Maldivian money science 2008, reducing the revenue generated in (RF) rufiyaa (please refer appendix 4) player product in the name of Felivaru Key issues and opportuni ties Issues . 5. 1 Needs to go under a restructuring program to find a solution of not being well structured The companys existing 7 vessels are not enough to collect fish from atolls of Maldives which is spread over 90,000 Square Km. Therefore either more vessels re needed collect fish or could bullied some collection stations in fewer areas with a storage facility and the existing vessels can be used to transport the collected fish from station to factory in Felivaru. 5. 5. 2 Opportunities Legal action can be taken against sellers who sells duck product in their out let under both international fair play and new copy right law established early this year. Also awareness program through necessary mean could be done to consumer how to BM/C/41/22 Page 8 MARKETING PRINCIPLES identify the fake product. This way could stop the selling and buying of fake products in the name of Felivaru. INDIVIDUAL Could find new suppliers without depending on one. 6 6. 1 PESTPolitical and legal fa ctors shit increase on the Percentage of GST trade lobster meat is prohibited (Visahq, 2012) Foreign vessels doing fishing in Maldives is banned under EPA Fishing law number 87/5 Article 5 (A) (EPA, 2011) Catching pregnant lobsters and young lobsters ( less than 25 CM) banned (EPA 2011) Frequent changes in Government Only pole and line fishing can be used to catch fish outside the reef of island Economic factors The economy is dependent on tourism All most all the products consume in Maldives are been imported from other countries . 2 6. 3 6. 4 Social and Cultural factors Growing number of people who believe womens should not go for work People dont like to work in labor industries Most of the people are educated and more than 95% of people know how to read and write. legal age of people like western food and their life style Technological factors There is not much growth or change in the industry Internet is becoming popular BM/C/41/22 Page 9 MARKETING PRINCIPLES 7 Competitors Analysis 7. 1 Porters five forces model 7. 1. 1 Competitor Rivalry High INDIVIDUALExisting companies in the canned fish industry is facing competition from both domestic and international brands which lead to increase promotional salute. 7. 1. 2 Potential entrant (Threat of new entrance) low The threat of new entrant is low as huge investment is needed to set up a fish canning factory and run it. 7. 1. 3 Suppliers low Bargaining power of Suppliers will be low as there are many suppliers in the market who could supply the water and oil used in the production. Also there are thousands of fishing vessels in the country. 7. 1. 4 Buyers highThe bargaining power of suppliers would be high as there are many substitutes available in the market. 7. 1. 5 The treat to substitute high There are substitutes from other companies like MIFCO which has little or no difference. 8 Assumptions Felivaru expects to increase the collection of fish from the new boats or fish collecting statio n which would increase the production by 10% to 20%. With the help of this increase in production it is judge to increase the export of chunks by 15%. The prices of oil and water used in canned fish production are expected to be same however the price of fish is expected to raise 4% during the year. Objective The purpose of this market plane is to launch Felivaru Lobster Bisque to Maldivian Market on the 40 Anniversary (7th November). BM/C/41/22 Page 10 MARKETING PRINCIPLES 10 Strategy 10. 1 Brief description about strategy INDIVIDUAL Lobster bisque is a creamy and imperturbable soup of French Origin. It contains Milk, Lobster, Wheat, and Clam. The product is designed in such a way that it only requires to be heated in high temperature for 3 minutes in microwave oven (time very on temperature and also can be heated in a normal cooking store). 0. 2 Target market The target market of Felivaru Lobster Bisque can be section to 4 main different segments Sea food lovers People who live a busy life People who bids western life style Age between 15 to 45 However more than 95% of the population who fits to the above criteria lives in male. Therefore it could be concluded that the target market for the product is male. 10. 3 Positioning statement Similar to all other Felivaru products the slogan would be GENUIN MALDIVES.Felivaru lobster bisque is the one and only fast food gunk in the market and also the first product make from lobster in Maldives. Therefore the product will be marketed in such a way to get the loyalty of lobster lovers and soup lovers. Also a funny formula has been used to replace the wine in the soap scheming it a way as a Halal product. 10. 4 Branding Strategy The brand name for this product is Felivaru Lobster Bisque. As the Bisque is made by Felivaru from lobster the name Felivaru Lobster Bisque gives a simple and easy understanding of what the product is to its customers.The reason behind choosing an English name is almost all people i n the target market would understand English and also by ever-changing the name of the product Felivaru do not want bring any difference to the dish name converting it in to Dhivehi. Correspondingly France is a ontogeny market in Maldivian BM/C/41/22 Page 11 MARKETING PRINCIPLES 10. 5 Product Strategy tourism industry and the English name would attract them to this French origin soup and would help them to identify the product. INDIVIDUALFelivaru Lobster Bisque is a sweet and creamy soup of French origin re-designed by replacing the whine in it with a unique and secret formula to make the product Halal certified to 100% Moslem society of Maldives. The main advantage of Felivaru Lobster Bisque is its easiness and fastness in preparing. well(p) a 3 minute heating in microwave and the bisque is ready to eat. The bisque is packed in a plastic cup which is 9 pass on long and has a diameter of 6 inch. The plastic cup is cover with a paper label which gives information about the bisque .In order to make it easy to distribute 24 cups are been packed in a box as a case. 10. 6 Pricing Strategy The price of Felivaru lobster bisque is set on per cup basis. Factors such as taxation, cost marketing and cost of production will be considered during the pricing of the product. The total price of a single cup of lobster bisque is MRF 20/- adding only 2% of profit margin as the pricing strategy set by Felivaru for the product is penetration pricing. This is due to the fact that the product is a totally new harming of product for Maldivian market.Due to the fact of law pricing strategy at the present Felivaru do not provide any discount, however when the market share is gained and price of product increases discount will be tending(p) to bulk buyers. 10. 7 Distribution Strategy The distribution strategy for Felivaru lobster bisque would be selective as the product is the one and only product of its kind in the market. The product would be placed in the areas where middle and high class people live. The distribution rout would be same as other Felivaru products discussed in 2. 3 shown in figure 2. 10. 8 Promotional strategy 10. . 1 Sponsorship The sponsorship one of the most popular shows among youth fathom of Maldives a song competition aired on TVM. It is expected to cost MRF 75000 to 100000. During the show of 1 hour 15 minutes is allocated to Felivaru as a main sponsor for BM/C/41/22 Page 12 MARKETING PRINCIPLES bisque voice of Maldives advertising the product. Also the name of the show would be rebranded to Felivaru lobster INDIVIDUAL 11 Conclusion During the 39 years in the market Felivaru has gained experience in production of products that suits the mouth of Maldivians.It is expected that Felivaru Lobster Bisque in the future goanna be a major product that generates a huge proportion of profit. Also with this experience Felivaru Plans to launch different flavors of bisque to the market. BM/C/41/22 Page 13 MARKETING PRINCIPLES 12 References INDI VIDUAL PA, 2011, Law of fishing in Maldives online uncommitted at http//www. epa. gov. mv/images/stories/laws%20and%20Regulations/2011/Fisheries%20%20 Law%20. pdf EPA, 2011, Protected Marine life online Available at http//www. epa. gov. mv/images/stories/laws%20and%20Regulations/2011/Protected%20Mar ine%20Life. df Felivaru, 2010, Capacity and Infrastructure, online Available at http//www. felivaru. com/? page_id=35 Felivaru, 2010, Felivaru, online Available at http//www. felivaru. com/? page_id=14 Visahq, 2012, Maldives Customs, online Available at http//maldives. visahq. com/customs/ BM/C/41/22 Page 14 MARKETING PRINCIPLES 13 Appendix Appendix 1 (detail of products on Ras Ainu product line) Thera fana INDIVIDUAL Thera fana is a traditional sweet short eat, made for the special occasions. The product is made from rice flour, sugar, and adding twist to decorate.The rice flour is mixed with sugar and colour adding hot water in to it. After mixing it is separated in to very small po rtion and each turned in to a circular shape by using hand. After finishing this product will be sun dried to make it crunch. Rihaakuru (Fish paste) Rihaakuru is obtained through following a simple but timeconsuming procedure. The extract is the result of hours of cooking of tuna in water (rain water most preferable) and salt (to taste), while carefully removing the scum (filleyo) that keeps forming.Once the tuna pieces are cooked and ready to eat or store, they will be removed from the water, as well as the bones, heads and fish guts. The pieces of Tuna, so cooked, get eventually processed into Maldives fish. The remaining fish-soup is left with Bondi(balls of tuna scrap scraped off the bones), and is kept boiling in low fire until most water evaporates. The resulting concentrated fish soup becomes a thick paste which is known in Dhivehi as Rihaakuru. The colour of the paste varies from light browned (the lighter the quality is high) to dark brown.