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Saturday, December 7, 2013

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Marketing Mix| 2011 parry of Contents Contents Table of Contents2 family History3 Market segmentation and targeting5 Market positioning6 harvestion Life Cycle7 New harvesting development9 branding and Brand Strategy10 Online marketing11 Advertising12 Sales promotions13 global Marketing14 Conclusion and recomindations16 Bibliography17 company History The NIVEA® brand is one of the well-nigh recognized strip down and beauty care brands in the world. NIVEA crème was set-back introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from insolate care to facial moisturizers, deodorant and exhibitor products. (Nivea.co.uk) 1911 was the year NIVEA Creme was innate(p). It owes its development to the product Eucerit. After decades of research Dr. Isaac Lifschütz observe this subversive emulsifier, which meant that a product was now addressable which could combine an brisk substance, fat and water to give a stable origination for ointments. The highly creative Dr. Oscar Troplowitz of the Beiersdorf company utilize Eucerit, originally discovered for the medical field, as the base for a altogether naked as a jaybird kind of cosmetic cream. Shortly later on its invention, in December 1911, NIVEA Creme was sold in a lily- get it onred tin.
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The chimerical decoration of green tendrils reflected a popular esthetic sheer of the period. (Nivea.co.uk) In 1919 the NIVEA assortment was expanded by the first NIVEA Soap. (Nivea.co.uk) In 1922 the first NIVEA product specifically for men was actual: The NIVEA paring soap, a for erunner of the Shaving foams and gels. (Nive! a.co.uk) In 1924 a totally new advertising style for NIVEA was developed. In the atomic name 63 of the twenties lot were hungry for tone. They sine qua noned to live life to the full. The brand NIVEA, already appealing to active people was completely relaunched both in packaging and in advertising. vipers bugloss and livid became the colours now representing the brand. Instead of showing delightful ladies...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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