COMPANY NAME/WEBSITE/INDUSTRY Freshdirect: http://www.freshdirect.com Online grocery store 23-30 Borden Avenue, tenacious Island City, NY 11101 (866) 283-7374 administrator SUMMARY: FreshDirect is part of an online supermarket chain that has proven to be unsatisfying and costly for some organizations that have entered the market. However, FreshDirect was launched in July 2001 with the find out that consumers were after fresh products, at low prices, that could be delivered corking to their entry at convenient times. They have proven to the manufacturing that their strategies and isms have led to success and consumer establish product indoors the industry. BACKGROUND: Their main rake force field is to the residences and offices within the metropolitan region of New York City. However, FreshDirect additionally offers the next-day delivery to the only Manhattan area and also Brooklyn, Queens and other higher-ranking highly d easily areas. The company began and still operates from its 300,000 settle foot facility set(p) in Long Island City which maintains a high direct of standard for health and safety. It now holds roughly 250,000 regular customers and has delivered well over 5,000,000 orders since it began in 2001 (Kahan, 1998).
SWOT outline Strengths: consumer direct distribution, high step ratings and standards, innovative merchandise plan, unvoiced leadership, fundamentally strong capable teams of employees,(Gonzales, September 28, 2007, NP) high type in warehouse environments that govern conditions (unlike retail), customization of products offered to c ustomers. Weakness: Employee friction fou! nd on unionization controversy, high cost of production and prime(a) standards, Opportunities: slow steady growth, marketing to broader users, expanded web knowingness and use, employee re-motivation Threats: competition with established brick and plaster stores (i.e. more brands and product sizes) establishing agonistical markets, brick and mortar expansion, increased fuel...If you exigency to get a in effect(p) essay, order it on our website:
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