Recycled Toothbrushes Make Sense Essay Example | Topics and Well Written Essays - 500 words - 1

Recycled Toothbrushes Make Sense - Essay Example Secondly, some people usually do not prefer to use toothbrushes made out of recycled stuff, perhaps because of the reasons of hygiene and the sense of aversion associated with toothbrushes made out of recycled plastic. Recycline could enhance the conversion rate to its toothbrushes by telling its customers that they are made of food grade recycled plastic originating from the yogurt packaging of a credible food company like Stonyfield Farm. Besides Stonyfield is an already established brand. Recycline’s association with it will definitely add to its brand value. 2. Hudson is already procuring the raw material from Stonyfield Farm. It could place the advertisements at the stores selling Stonyfield products with catchy slogans like â€Å"Waste nothing, go green, and let your yogurt container be your toothbrush.† If Stonyfield Farm allows Hudson to do so, he could easily convert a big segment of Stonyfield’s customers to its products, without making significant investments. Stonyfield Farm also stands to gain from this move, as it will strengthen its green credentials. Perhaps Stonyfield may agree to share the advertising costs or carry the Recycline logo on its product packaging. In the current times, a new lifestyle has emerged that aims at responsible consumption. Recycline can associate with and participate in the activities of organizations and institutions that work on environmental protection and enjoy a good following and brand awareness. By associating with such organizations, Hudson can aim to convert a good chunk of their followers to its products. Besides, being perceived as associated with green organizations will provide Hudson with ample free publicity and bolster the public perception of its products. 3. Recycling is not merely about using recycled raw materials to cut costs, but an emerging way of life. This